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The User Experience, usually called UX, is the utility or perception that the visitor gives to your website. That is, this person evaluates whether she found the information she needed to encourage herself to buy or classify your product or service as interesting; if you resolved your doubts in the time you expected, etc.
Something that many companies that have a web page want is to have many visitors on the site. If you have them, take advantage of it so that they know your products and services, and of course they become your customers.
From the beginning, Inbound Marketing has been based more on the visitor and less on the company itself. It follows that when it comes to inbound web design, user experience is key. As a result of this experience, sellers come to us endless questions. We will start with the main tips to improve the user experience:
The first key to creating a great user experience is knowing exactly who that user is and what they are looking for; to start defining your buyer personas. For this, the essential data that you should know thoroughly are the following:
When you are able to attract visitors, you have to facilitate the experience to help them become potential customers.
Upon landing on your landing page, with a first blink, the user should have a good idea of what you are doing. A clear page structure with titles and subtitles is a good help. You should also improve key web metrics such as the number of pages per visit and conversion rate, in order to get more information from the user.
With user experience, match goes beyond brand. Use a limited number of fonts and styles, limit your palette of colors and images, make sure that all links are decorated in the same way … Consistency in design helps the overall user experience, because visitors can better understand how interact with the content.
Too often, websites are difficult to read: fonts are very small on mobile devices, backgrounds and copies with similar colors… We must create content that looks elegant, clean and minimalist. Do not play it that the user has to take a second look!
Browsing the website gives us a lot of information. It shows us how to interact with a web page and can tell us what a company does.
If the goal of a site is to lead visitors to request a demo, it exclusively offers that demo call to action. Since it will not be effective if visitors see the same thing over and over again, they will feel overwhelmed and will stop paying attention. Includes variety of content.
Easy, clean and simple are good words for a user experience. But too simple and clean means that your website can be boring and the important things can be mixed with things that stand out. The contrast of colors, a square shape on a fun background, bold in a paragraph … It is what really guides the user.